Strategy, Naming, Packaging, Visual Identity
With strict quality control ranging from animal breeding, meat processing to selection of cuts, TUHU was born to provide memorable experiences – whether at barbecues or everyday meals. Uniting quality and practicality in the same place, with all the products and services that promote the culture of meat.
The new TUHU brand, positioned as a premium brand specializing in cuts and barbecue products, was conceived and designed by the Pande team in a fully collaborative process with the brand’s founders.
Deciphering the visual codes and patterns of behavior that are important for your region of operation, we map functional and emotional needs that have become essential pillars for the design of the brand strategy. TUHU Special Meats was born with a clear purpose. Offer unique experience in the purchase of meats.