INFO

SUAVIPAN

SEGMENT

Food and Beverages

EXPERTISE

Graphic Design

Packaging

Suavipan was founded in the city of São Paulo in 1998 and, since then, has been focused on developing and producing the best and healthiest foods in its category. In order to do that, they work with selected ingredients.

INFO

CHALLENGE

After an intense immersion in the world of healthy products, Suavipan needed to rethink the visual identity of their packaging in order to adapt to the new competitive context, with the appearance of new players in the category and changes in buying habits.

SOLUTION

Exploring a language that unites lightness, healthiness and indulgence, the new packages got a stronger and more competitive identity, making the brand stand out from competitors and clearly communicating Suavipan’s territory.

Exploring a language that unites lightness, healthiness and indulgence, the new packages got a stronger and more competitive identity, making the brand stand out from competitors and clearly communicating Suavipan’s territory.