Zest
Attentive to the consumer with greater purchasing power, the entrepreneurs Dulce and Priscila, from São José dos Campos, decided to extend their performance to a new model of retail food retail business. PANDE was responsible for helping them translate their goals into a value proposition and a relevant identity for their main target audience.
We started the project with an immersion in the world retail scenario, to identify the main trends in the sector. In addition, we conducted a series of on-site analyzes in Brazil’s main markets and supermarket chains. There were also interviews with residents of the region, capturing their desires related to retail services.
All the data collected was converted into strategic guidelines for the definition of the platform of this new brand. From our exclusive process, Brand Spread®, we define clear guidelines of purpose, values and positioning; which were later translated into name, logo, visual language and signage for the new Zest emporium market.
All the data collected were converted into strategic guidelines for the definition of the platform of this new brand. From our exclusive process, Brand Spread®, we define clear guidelines of purpose, values and positioning; which were later translated into name, logo, visual language and signage for the new Zest emporium market.
