INFO

CARREFOUR Viver

SETOR

Food and baverages

EXPERTISE

Brand Identity
Brand Architecture

We help business leaders to develop a concise set of bold and innovative initiatives by building the brand architecture, creating an updated corporate graphic identity, capable of reflecting and embracing the philosophy, values and purpose articulated in the brand expressions.

“The revision of the Viver brand identity needs to jump a little ahead of where we are now and ‘pull us‘, reflecting a brand that is relevant, contemporary and focused on the customer, but that also embraces its role and responsibilities in society, and that is interested in being more open about its values and beliefs.”

INFO

DESAFIO

With a new and elevated design, VIVER presents a new opportunity for consumers to resonate with a family of products with advanced design.

With a new and elevated design, VIVER presents a new opportunity for consumers to resonate with a family of products with advanced design

The fluid, organic and optimistic nature of the design and what it represents shows the identity and expression of the brand. Photos seen from above that embrace the identity mean the center of the table, invoking sharing and community feelings with modern, elegant and real photography, suggesting freshness, quality and authenticity. The art direction for the food photography style and illustrations that appear on the packaging is distinct and complementary to the series’ soft color scheme. The goal is to challenge the status quo and make the brand vision a reality.

SOLUÇÃO

Working closely with a special team assembled by Pande for the project, we developed a first draft of the proposed brand expression. 

The proposals were developed based on information from the main stakeholders of Carrefour Viver and on the most recent comments from customers about the brand. The contributions and comments were outstanding, because they helped us to develop our understanding of the project.