NATIVE Café Orgânico
SEGMENT
Food and Beverages
EXPERTISE
Graphic Design
Packaging
Native, the largest manufacturer of organic sugar in the world, present in more than 60 countries, boasting an innovative and economically viable cultivation process has, aside from sugar, a line of high quality organic products in a variety of categories.
INFO
CHALLENGE
Pande’s challenge was to create a look which conveyed the equities present in the language adopted by Native and, at the same time, communicated the necessary sophistication to the category.
SOLUTION
Once the diagnosis was made, Pande’s design team created a series of guidelines that came to fruition in the new coffee packages: the use of a darker shade of green and a clean language, with a pattern of coffee beans to introduce the new packages in a premium space.
Once the diagnosis was made, Pande’s design team created a series of guidelines that came to fruition in the new coffee packages: the use of a darker shade of green and a clean language, with a pattern of coffee beans to introduce the new packages in a premium space.
