The economy is no longer the same, neither are people. In an unstable and fast-paced world, how can we build a solid ground for our future?
The idea of direction is what guides us here at Pande. And it is through the right questions that we get to it. With creativity, critical sense and freedom, we can connect ideas and build new perspectives.
It was from this sense of direction that we faced with optimism and efficiency the changes brought by the new contexts. After all, continuing with the same standards meant falling behind. The great question was: how to communicate to people all that we are?
In order for the change to be effective, we have worked over the years to build a consistent internal structure. With values well aligned and a team in tune with our purposes, we consolidate this new mentality within the company. Only then, we outlined the change to our visual and verbal identity.
Colors have a strong emotional appeal. Why not use this to build a new story for our company? Keeping Pande’s identity blue, we incorporate other shades into our palette: white, green, yellow and gray materialize our synergy with today’s world diversity and context.
The old font gave rise to serif and sans serif models, expressing all the experience and adaptability present in our essence.
As a complement to this idea of continuity and that time goes by, but value is what remains, we incorporate graphic elements that express this sense of continuation, presence and time.
According to Pande’s CSO, Gian Franco, the change symbolizes “the transition from a design agency business model to a Strategy, Branding, Research and Design agency business model.”
We have not been able to predict the future yet, but from now on, we can draw the path we want for the coming days. Let’s do it together?