INFO

JORDANS

SECTOR

Food and drinks

EXPERTISE

Graphic design
Packaging

The leading brand of granola in the United Kingdom, in the process of international expansion, in Brazil since 2017, and present in five countries, Jordans belongs to ABF – Associated British Foods, which operates the Fleischmann, Blue Dragon, Twinings and Ovomaltine brands nationally. Jordans is a reference for healthy and natural foods.

INFO

CHALLENGE

The project began in early 2016 with the participation of Pande in the research groups promoted by AB Brasil. The objective was to investigate the public’s perceptions regarding the category, to analyze possible territories of positioning, type of packages and collections of insights. Using only natural products, Jordans granola is based on two ingredients: oats and honey, and brings as a differential the chestnuts and freeze-dried fruits of the best origin.

SOLUTION

Because it was a new brand in the Brazilian market, it had to be easily identifiable at the points of sale, the Jordans logo and the mill (owner of the English brand) had a strong presence in the main panel of the packaging. To differentiate the five flavors, chosen strong and vibrant colors. The result was the remarkable distinction of each flavor and a touch of modernity to the line.

The back of the packaging carries brand information such as its history and its commitment to the environment by introducing Jordans to its new consumers.