Casa Suíça
Casa Suíça was founded in 1996 by Swiss master pastry chef Emile Otto Eichenberger with the aim of bringing Swiss confectionery to Brazilian tables. It has a wide portfolio of panettone and cakes and belongs to the Marilan group, one of the largest biscuit manufacturers in the country. The company employs more than 800 people in its two industrial units, in Jandira and Itapevi, both in the interior of São Paulo.
Casa Suíça aimed to gain more visibility on the shelves, with the challenge of creating an identity that would build a “red wall” of Casa Suíça without losing the differentiation between flavors and product lines. In total, 24 SKUs were developed for the Christmas campaign, divided between 6 lines of panettone and 1 line of Swiss cakes.
The giftable concept permeated the entire project, and was worked on at various levels, from the more traditional lines to the special line in tubolats. The use of special finishes in combination was strategic to express the superior quality of the products, including matte finishes, reliefs, glossy varnish and gold hot stamping.
The red background, with an organic graphic, is present in four lines of panettone: Traditional, Zero, Recheados and La Veneziana. The Zero line uses metallic colors on the base and top of the boxes, bringing differentiation between flavors. In the filled line, the graphic structure has a vertical stripe that indicates the flavor variation combining color and vignette. Furthermore, the angles of the images vary with each line and greatly enhance appetite appeal, highlighting the main characteristics of each product, such as fruits, chocolate drops, fillings, topping, etc.
Swiss cakes explore a more traditional composition without losing the presence of the red background, where the flavor differentiation is made by the color band at the base of the composition. The sophistication is due to the golden sparkles at the top of the packaging that evoke the festive Christmas atmosphere.
As for the tubolatas, an exclusive line for factory stores, red leaves the scene, giving way to the intense colors of each variant, in a minimalist and elegant composition, further enhancing the premium and giftable aspect desired for the line.
