TERROIRS DU MONDE
Carrefour Brazil, sensitive to the lack of reference that often faces the consumer who has to deal with an increasing number of references and origins of wine, entrusted to Pande the development of a new line of incoming wines, of own brand, formed by traditional producing countries.
The brief was to create a proprietary brand of entry wines for Carrefour Brazil and develop an identity for the labels in which the typography, illustrative and informative elements integrate harmoniously and guarantee personality without distancing it from the category’s archetypes, but looking for differentiating solutions that allow to highlight it.
The solution found was to harmonize classic and modern aesthetics, valuing classic typographic sophistication as an instrument for perceiving value, linked to the modernity of illustrations that simulate postcards that represent landscapes, cultural events and monuments of each country. In this way, we emphasize the region of origin: important information that demonstrates the quality and superiority of the wine.
The emphasis on illustration ensures the desired balance and innovation of the line in relation to the category’s standards. The creation of the new Terroirs du Monde brand, applied in hot stamping, reinforces the notion of superiority and creates a line identity.