Adria Plus Life
Food and Beverages
M. Dias Branco, headquartered in the town of Eusébio, Ceará, is a food company which manufactures, sells and distributes cookies, pasta, cakes, snacks, wheat flour, margarine and vegetable fats across Brazil.
M. Dias Branco, the national leader in the manufacture and sales of cookies and pasta in Brazil, hired Pande to develop the identity for a new line of products with the goal of enriching the portfolio of the already well-known Adria brand. Considering the progressive rise in the consumption of healthy products, the new Adria Plus Life line is aimed at people who worry about health and well-being.
After an intense immersion process in the universe of healthy products, the new brand should be focused on consumers who seek healthy foods without giving up pleasure.
Grounded in the Big Idea “Viva com +” (“Live with +”), we created a look and feel which communicates a dynamic and “woke” language, capable of connecting the young audiences with the new brand and incentivize consumers to have a + healthy attitude.
A new icon was developed to convey healthiness and optimism. The gestual and expressive typography communicates proximity.
The images of moving cereals and the vibrant colors of the packages showcase energy and vitality and ensure a joyful touch to the identity.
A new icon has been developed to convey health and optimism. Signal and expressive typography communicates proximity.
The images of cereals on the go and the vibrant colors of the packaging demonstrate energy and youthfulness and guarantee a happy touch to the identity.
