What we do

CREATIVE ESSENCE WITH CONSCIOUSNESS
BUSINESS. WE LEAD CREATIVITY
FOR THE CENTER OF BUSINESS AND THE
STRATEGIC THOUGHT FOR THE
CENTER OF CREATION.

CREATIVE ESSENCE WITH CONSCIOUSNESS
BUSINESS. WE LEAD CREATIVITY
FOR THE CENTER OF BUSINESS AND THE
STRATEGIC THOUGHT FOR THE
CENTER OF CREATION.

We seek understanding with boldness, apply knowledge with freedom and return depth with inspiration.

We get to work like that because we look at people beyond brands. We set up a diverse team, mixed creative with clients and brought several looks to the same issue.

We understand the challenges and learn together to ask the right questions. Then values mix with products, feelings gain form and function.

We create a methodology for each type of work, always simple, engaging and inspiring. This is our guarantee of turning ideas into action.

To rethink the logic of creating, delivering, and capturing value to your organization, it is important that you have access to advanced tools, experienced professionals, and innovative research and research methodologies that meet each of your needs. Pande has, in its team, professionals qualified to define precisely, among the many methodologies and processes in the market, which best suits each project situation. In addition to conducting research with its internal team, Pande always maintains up-to-date partnerships with a select group of qualified Research Institutes to support this process. It is part of our expertise to constantly select, evaluate and qualify our group of research partners.

Rethinking the value proposition of an organization requires, in many cases, a deeper understanding of the lifestyle, behavior, and attitudes of its stakeholders. Our team can help you with this quest by providing strategic insight into the key trends in your category. Looking at emerging trends is always a critical step in enabling your organization to design future strategies for your business.

The essence of a brand is a clear and objective description of the feelings that define or give meaning to the brand in the consumer’s mind, thereby ensuring its consistency and relevance over time. The essence of the brand is a statement that expresses its values in an objective way, in order to connect the main rational and emotional aspects of the brand

The definition of the Brand Value Proposition is fundamental so that the brand can be clear about the most important emotional benefit to be offered. It is the expression about your truth. It describes what the brand can do as more persuasive, believable and unique, which is why it will be chosen by its consumers. It is based on a deep knowledge about the company and its consumers. * Emotional benefits are always stronger than rational ones and remain unique for much longer in the minds of your consumers.

Brand Architecture is a way to organize the business, products and services of a brand within a criteria. Good Brand Architecture should organize the portfolio structure of brands, specifying their roles, the nature of the relationships between them, and the different product-market contexts. It should generate clarity, synergy and leverage, combating diffuse focus. Key Benefits of Brand Architecture:

  • Leverages the equities of each brand that makes up the portfolio, strength and value of the umbrella brand;
  • Facilitates the introduction of new products and services, based on a clear and objective criteria;
  • Optimizes your organizational structure;
  • Makes it easier to carry out any mergers and / or acquisitions;
  • Optimizes the communication strategy of the company.

The Brand Platform is the tool that consolidates the main strategic components of the brand. It is represented by the definition of essence (feeling), positioning (space in the mind) and attributes (differential meanings), which will consolidate its Value Proposition (brand value offer), clarifying its differentials before the competition and directing all its strategy of expression among the public.

Assumptions of a good Brand platform.

  • Credibility – People should believe this;
  • Relevance – People should care about the promise;
  • Oneness – Few can truly take ownership of it;
  • Durability – It must be perennial and sustainable over time;
  • Inspiration – It must involve people emotionally.

The Verbal Identity guidelines of the brand are represented by a clear definition of the structure of the verbal language to be used by it to communicate with its audiences. The more consistent and aligned with the positioning and the essence of the brand are these guidelines, the stronger the brand. Defining the Verbal Identity guidelines will allow your company to strengthen all brand expressions at all points of contact and also build a coherent and consistent discourse over time.

Big names are key to great brands. The naming project is the most efficient way to find the most suitable names for companies, products or services. A good name must be effective, dynamic and capable of absorbing and inspiring the main differential characteristics that the brand seeks to represent. At Pande, we combine creativity and strategy through a unique methodology that begins with the definition of the criteria for the creation of the name that will guide the development of the brand and that will help our clients to build a brand awareness and positioning winners.

The benefits of a good naming project are:

  • Create differentiation;
  • Reinforce the positioning;
  • Be unforgettable / inspiring;
  • Create a positive perception

Usually the most visible expression of a “Brand Identity” is your logo. It is the corporate signature, the brand icon and the banner through which customers conduct business with the company. But a Brand Identity is not just made up of your logo. A Brand Identity project considers building the major visual equities that will help build Brand Identity. They are: brand colors, typography, photographic style, graphic support elements, etc. In Pande, the development of a brand identity does not begin until we are aware of all the functional and image criteria that should guide the exploration of design. Brand Identity should reflect both the positioning and the desired brand image.

After defining the main components of Brand Identity, we use the Look & Feel tool to define how these elements must work together to synergistically build the desired brand image and visual equities.

The structural design of a package is an unmatched differentiation tool. At Pande, we combine technical, functional and experience solutions to design three-dimensional packaging that positions our customers’ products always a step ahead. In Structural Design project, one of the crucial points is the understanding that the physical-emotional interaction is responsible for building a decisive experience for the consumer.

At Pande, we believe that brands deserve to build unique and distinctive stories. Therefore, we strive to tell these stories through their visual expressions that are transmitted through graphic design in several points of contact such as:

  • PACKAGING – A good approach makes your product virtually jump into the consumer cart. Precisely for this reason, it must have and express a unique personality that differentiates itself from the competition by expressing the essence of the brand.
  • COMMUNICATION WITH TRADE – The success of a new product can be optimized with good actions capable of involving the Trade and support the sales team in the communication of launches.
  • EDITORIAL – Along with the brand’s tone of voice, editorial pieces (brochures / catalogs / manuals / direct mail) are responsible for establishing a direct dialogue with the brand’s public.
  • CORPORATE COMMUNICATION – Accountability must also carry the DNA of the brand, transmitting its values ??to the market through annual reports, sustainability reports etc.
  • COMMUNICATION OF ENDOMARKETING – The dissemination of brand culture is conveyed through the actions of internal communication, which should have the brand language often a little different from the language used for other audiences.
  • MISCELLANEOUS APPLICATIONS – To make brand identity consistent, it is important that all communication pieces express their look and feel from a simple pen to their fleet of vehicles (fleet / stationery / office items / uniforms / gifts / etc.)

The Activation of Brand Culture is not a theory, but a natural step in the evolution of brands. We believe that after the development of any brand strategy, there must be an activation strategy that allows the brand to spread throughout the organization. The Activation of Brand Culture can be done in a series of situations: be it through your products and services, your employees, your Identity or communication.

A winning business model only consolidates if it is able to attract, enchant and create connections with its publics (customers, employees, investors, shareholders, suppliers, etc.) and is due to the type of experience that can be experienced by the consumer at any moment of contact with a brand, from the simplest to the most elaborate. To build a unique and memorable experience, it is necessary to understand the concept of the brand and align the proposed experiments with the DNA and positioning it in a process of “promise and delivery”. Pande’s goal at this stage is to assist you in building and maintaining brand expressions, as we believe that we will help your company build consistent, charming and sustainable communication.

Brand Studio is a proprietary and exclusive tool of Pande that serves to enable the process of cultural rooting within an organization

Search

To rethink the logic of creating, delivering, and capturing value to your organization, it is important that you have access to advanced tools, experienced professionals, and innovative research and research methodologies that meet each of your needs. Pande has, in its team, professionals qualified to define precisely, among the many methodologies and processes in the market, which best suits each project situation. In addition to conducting research with its internal team, Pande always maintains up-to-date partnerships with a select group of qualified Research Institutes to support this process. It is part of our expertise to constantly select, evaluate and qualify our group of research partners.

Analysis of market trends

Rethinking the value proposition of an organization requires, in many cases, a deeper understanding of the lifestyle, behavior, and attitudes of its stakeholders. Our team can help you with this quest by providing strategic insight into the key trends in your category. Looking at emerging trends is always a critical step in enabling your organization to design future strategies for your business.

Market essence

The essence of a brand is a clear and objective description of the feelings that define or give meaning to the brand in the consumer’s mind, thereby ensuring its consistency and relevance over time. The essence of the brand is a statement that expresses its values in an objective way, in order to connect the main rational and emotional aspects of the brand

Brand value proposition

The definition of the Brand Value Proposition is fundamental so that the brand can be clear about the most important emotional benefit to be offered. It is the expression about your truth. It describes what the brand can do as more persuasive, believable and unique, which is why it will be chosen by its consumers. It is based on a deep knowledge about the company and its consumers. * Emotional benefits are always stronger than rational ones and remain unique for much longer in the minds of your consumers.

Brand architecture

Brand Architecture is a way to organize the business, products and services of a brand within a criteria. Good Brand Architecture should organize the portfolio structure of brands, specifying their roles, the nature of the relationships between them, and the different product-market contexts. It should generate clarity, synergy and leverage, combating diffuse focus. Key Benefits of Brand Architecture:

  • Leverages the equities of each brand that makes up the portfolio, strength and value of the umbrella brand;
  • Facilitates the introduction of new products and services, based on a clear and objective criteria;
  • Optimizes your organizational structure;
  • Makes it easier to carry out any mergers and / or acquisitions;
  • Optimizes the communication strategy of the company.

Brand platform

The Brand Platform is the tool that consolidates the main strategic components of the brand. It is represented by the definition of essence (feeling), positioning (space in the mind) and attributes (differential meanings), which will consolidate its Value Proposition (brand value offer), clarifying its differentials before the competition and directing all its strategy of expression among the public.

Assumptions of a good Brand platform.

  • Credibility – People should believe this;
  • Relevance – People should care about the promise;
  • Oneness – Few can truly take ownership of it;
  • Durability – It must be perennial and sustainable over time;
  • Inspiration – It must involve people emotionally.

Verbal identity

The Verbal Identity guidelines of the brand are represented by a clear definition of the structure of the verbal language to be used by it to communicate with its audiences. The more consistent and aligned with the positioning and the essence of the brand are these guidelines, the stronger the brand. Defining the Verbal Identity guidelines will allow your company to strengthen all brand expressions at all points of contact and also build a coherent and consistent discourse over time.

Brand naming

Big names are key to great brands. The naming project is the most efficient way to find the most suitable names for companies, products or services. A good name must be effective, dynamic and capable of absorbing and inspiring the main differential characteristics that the brand seeks to represent. At Pande, we combine creativity and strategy through a unique methodology that begins with the definition of the criteria for the creation of the name that will guide the development of the brand and that will help our clients to build a brand awareness and positioning winners.

The benefits of a good naming project are:

  • Create differentiation;
  • Reinforce the positioning;
  • Be unforgettable / inspiring;
  • Create a positive perception

Brand identity

Usually the most visible expression of a “Brand Identity” is your logo. It is the corporate signature, the brand icon and the banner through which customers conduct business with the company. But a Brand Identity is not just made up of your logo. A Brand Identity project considers building the major visual equities that will help build Brand Identity. They are: brand colors, typography, photographic style, graphic support elements, etc. In Pande, the development of a brand identity does not begin until we are aware of all the functional and image criteria that should guide the exploration of design. Brand Identity should reflect both the positioning and the desired brand image.

Look & feel

After defining the main components of Brand Identity, we use the Look & Feel tool to define how these elements must work together to synergistically build the desired brand image and visual equities.

Structural design

The structural design of a package is an unmatched differentiation tool. At Pande, we combine technical, functional and experience solutions to design three-dimensional packaging that positions our customers’ products always a step ahead. In Structural Design project, one of the crucial points is the understanding that the physical-emotional interaction is responsible for building a decisive experience for the consumer.

Graphic design

At Pande, we believe that brands deserve to build unique and distinctive stories. Therefore, we strive to tell these stories through their visual expressions that are transmitted through graphic design in several points of contact such as:

  • PACKAGING – A good approach makes your product virtually jump into the consumer cart. Precisely for this reason, it must have and express a unique personality that differentiates itself from the competition by expressing the essence of the brand.
  • COMMUNICATION WITH TRADE – The success of a new product can be optimized with good actions capable of involving the Trade and support the sales team in the communication of launches.
  • EDITORIAL – Along with the brand’s tone of voice, editorial pieces (brochures / catalogs / manuals / direct mail) are responsible for establishing a direct dialogue with the brand’s public.
  • CORPORATE COMMUNICATION – Accountability must also carry the DNA of the brand, transmitting its values ??to the market through annual reports, sustainability reports etc.
  • COMMUNICATION OF ENDOMARKETING – The dissemination of brand culture is conveyed through the actions of internal communication, which should have the brand language often a little different from the language used for other audiences.
  • MISCELLANEOUS APPLICATIONS – To make brand identity consistent, it is important that all communication pieces express their look and feel from a simple pen to their fleet of vehicles (fleet / stationery / office items / uniforms / gifts / etc.)

Brand culture activation

The Activation of Brand Culture is not a theory, but a natural step in the evolution of brands. We believe that after the development of any brand strategy, there must be an activation strategy that allows the brand to spread throughout the organization. The Activation of Brand Culture can be done in a series of situations: be it through your products and services, your employees, your Identity or communication.

Brand experience português

A winning business model only consolidates if it is able to attract, enchant and create connections with its publics (customers, employees, investors, shareholders, suppliers, etc.) and is due to the type of experience that can be experienced by the consumer at any moment of contact with a brand, from the simplest to the most elaborate. To build a unique and memorable experience, it is necessary to understand the concept of the brand and align the proposed experiments with the DNA and positioning it in a process of “promise and delivery”. Pande’s goal at this stage is to assist you in building and maintaining brand expressions, as we believe that we will help your company build consistent, charming and sustainable communication.

Brand studio

Brand Studio is a proprietary and exclusive tool of Pande that serves to enable the process of cultural rooting within an organization

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