The trends in the food and beverage industries point to consumers becoming more in sync with the source of their food, concerned with how it is produced and the impacts it has on their health as well as the planet’s. That will demand total transparency from food and beverage companies. Taking these premises into account, it’s safe to assume that consumption will be guided more by quality than by quantity. Apps and services which help assess adequate food will be very utilized. Transparency, authenticity and health will be at the center of attentions in unprecedented ways.