”What should be a designer’s focus? Is there a priority for the creative work? To which direction should the design be developed?” These are some questions which rarely have a single answer. However, if we consider the main events of creativity and business development that happened this year, we can find a way that crosses
Creating the graphic representation of a brand, conveying the essence of its characteristics and values, is quite the complex task for designers. That’s because logos are perfect examples of how every detail makes a difference in the final result. Often, changes in colors and typography can completely alter the way in which many consumers interpret
Before reading, let’s do an exercise. Focus your attention, for a few seconds, on the red color below. If someone told you to associate that color to any soda brand in the world, chances are you would have thought of Coca-Cola, right? That happens because that company’s branding work is extremely effective and one color
You know when you find a product that seems made just for you? Admit it: it feels great, right? To brands, that’s also positive: after all, the odds of creating a strong connection with the customer and generating loyalty increase. Of course, it’s still unfeasible for companies to invest in customization to produce each item
Just like words are the expression of our thoughts, to a brand they are the expression of its positions. What we say and how we say it says a lot about who we are. The values in which we believe, each story we live through, the culture in which we are inserted, the experiences that
Do you remember that, until recently, the can opener was an essential item in the kitchen to open different types of cans? That’s right: without it, for example, the contents of a can of condensed milk were hard to access. But, despite the fact that the can opener still has its importance, you must have
No one questions the notion that transparency is an essential quality for a relationship to last, right? And if that’s true when we are talking about people, why would it be any different with the relationship between brands and customers? With consumers that are increasingly more demanding, investing in a clear and sincere communication has
At the time of delivering a good design project, it’s essential to ensure that the intended message is being conveyed in a creative way and that the content manages to get the attention of the public to which it’s meant. And, to reach that goal, there are several strategies that a designer can use. One
By Rodrigo Forbeck Photo: Apex-Brasil Press Office Thinking way beyond stereotypes. Mixing innovation, culture, technology and brazilian joy with attractive strategies to foreign investors. By keeping one eye on the creativity Brazil has always had, and another on technologies and recently achieved structures, Maurício Borges has been getting the national design to be seen in
What happens when a well known site completely changes its layout, removing old functionalities and adding new ones? Well, there are many possible reactions, but there are two easily identifiable among the crowd: love and hate. While some people are more receptive to changes and approve of the new look, others immediately express their rejection
