The great trends in design point to an inclination of the sector to increasingly focus on the desires and needs of consumers. For this reason, digital platforms have been investing in resources that focus on making the user experience even more practical and enjoyable. Thus, microinteractions are used in the design of interfaces, in order
The theme diversity and inclusion is gaining more and more relevance in various segments of our society and has also received a closer look from companies in recent years. This is largely due to social networks, which have allowed brands to have closer contact and a more open dialogue with minority groups – who, as
Images of garbage islands sailing across the Pacific Ocean have triggered a warning signal across the world. If we don’t change our consumption and disposal habits, by 2050, the oceans will have more plastic than fish, as a study by the Ellen MacArthur Foundation, in partnership with McKinsey, released in 2016 points out. Fortunately, there
The profile of Brazilian homes is changing: 11.7 million people lived alone, in April 2020, which represents 16.2% of households, as pointed out by the National Continuous Household Survey released by IBGE. This reconfiguration has been opening more space for the adoption of dogs, cats and other friends, making the pet market the 3rd largest
Frequent changes in consumption patterns require companies to constantly adapt to the needs and interests of customers. In this context, innovations in the field of technology, in recent years, directly impact the retail sector, which needs to adapt its products and services to the digital scenario. However, traditional consumer models – such as customers going
Good service, products that deliver what they promise and good payment terms are some of the strategies used by brands to ensure that consumers’ expectations are met, thus generating a positive experience and considerably increasing the chances of these customers’ loyalty. And in this context, packaging design plays a fundamental role. According to the Packaging
The corporate world has been going through a series of changes in recent years, brought, in large part, by successful companies from Silicon Valley that spread the “startups culture”. Gradually, gamified operations, informal dress code, offices with games and fun decorations were inserted in the dynamics of organizations that started to orient their business models
To be considered creative, a person does not necessarily need to be inspired all the time. You have probably lived moments when the imagination stopped flowing and the ideas seemed to have run out, didn’t you? This momentary inhibition of productivity is called a creative block and is far more common than you think. But
Tutorials on IGTV, music clips on YouTube, series on Netflix, viral videos on Whatsapp … The influence of audiovisual on digital scenarios is undeniable. The consumption of online videos has grown on a large scale in recent decades and this has enabled the creation of an even more engaging style of production: interactive videos. To
Anyone working with creative processes knows that insights do not always come naturally. So, often, we need to ask colleagues for help. After all, two heads always think better than one and this is the reason that co-created projects tend to be more effective. But in order to make it all flow in the best
