The global outbreak of the new coronavirus has transformed the reality we knew. With the social distance, several segments such as economy, culture and education, have been deeply affected as a whole. In this context, organizations were forced to make changes to their business models to minimize the damage caused by Covid-19. However, more than
The content you liked on social media, the latest Google searches, your location in real time and even the credit card transactions… For some time now, after a series of leak scandals, it was clear that information like this is not only being collected from our devices, but also being marketed with companies interested in
For those who do not know yet, we speak once more: people today do not consume products and services just for their attributes, such as good quality or a pleasant design. In addition to seeking a solution that makes sense to them (at the best possible price) they seek an identification with the values and
Burnout is the topic of the moment and this is more than fair! After all, many people suffer from this syndrome daily, having to deal with consequences that go well beyond their professional lives. Even in Sweden, where labor laws are considered one of the most advanced, physical and mental exhaustion was once the main
We have already commented here, sometimes, on the importance of personalization as a communicative strategy for brands. But, when we talk about this topic, we are not necessarily referring to the production of exclusive packaging and products for each client, as this might not be financially viable. The idea is to provide unique experiences to
An old strategy used by companies to consolidate their image is to rely on charismatic figures, such as mascots or personalities that relate to the brand’s audience. And, although being old, it is still widely used and achieves good results. But in a world where everything is changing with technology, this strategy has also been
You may have noticed that, here, we talk about the environment quite often. And there is a reason why: the climatic emergency has been affecting the whole society in the last decades and, with this, several sectors (including design) are looking for alternatives to adapt to this new scenario, in search of building a better
TikTok is the buzz of the moment. And with good reasons! After all, in 2019, the app hit 1.5 billion downloads, becoming the most downloaded social network in the world, according to the Sensor Tower platform, and has already ranked fourth among the networks with the most users. This was shown by a survey by
In recent years, many companies have made their HR policies more flexible, giving employees more freedom in terms of time and place of work. This has resulted in new productivity paradigms, and one of them has been gaining more and more followers: the practice of home office. Mainly because It offers a number of benefits
The study of generations is not an accurate science, and not even consensual. There are divergences in relation to the exact dates that limit each group, because there is a strong influence from one generation to the next, mainly in the transitions. Still, doing this type of analysis can be very useful for brands to
