The trends in the food and beverage industries point to consumers becoming more in sync with the source of their food, concerned with how it is produced and the impacts it has on their health as well as the planet’s. That will demand total transparency from food and beverage companies. Taking these premises into account,
Consider the pizza package below. It improves the consuming experience, making it more fun and practical for the consumer. By turning into a table, it can facilitate the life of someone who wants to eat their slices in bed, without dirtying dishes and with maximum comfort. It is, basically, a package creatively designed. Creativity can
After 40 years as an executive in the field of finances, Pande’s CEO, Fernando Faria, arrived determined to bring the most modern management techniques to the field of creativity. “My cachaça are the processes”. To many, it’s difficult to imagine Fernando Faria, Pande’s Chief Executive Officer, speaking that way. But all it takes is asking
You have to agree with us: the excess of information is one of the main characteristics of the times we live in. There are so many texts, audios, photos and videos that it’s difficult not to feel like, at some point, we are going to get lost in the midst of it all. The amount
Antes de começar a leitura, vamos fazer um exercício. Foque sua atenção por alguns segundos na cor vermelha abaixo.
Let’s start this article in a very direct manner: the answer to the title’s question is yes! Even though some design professionals don’t value awards much – feeling they don’t need the market’s approval or for any other reasons -, truth is winning competitions can bring a set of advantages for a business. Knowing how
A static image coming to life in front of your eyes is no longer something out of a sci-fi movie. The technology known as augmented reality (AR) has become popular through smartphones, coming to be used in different ways across segments. The packaging industry couldn’t be any different. AR is already seen as a great
