Before the term brand experience illuminated the face of advertisers and strategists around the world, authors B. Joseph Pine II and James H. Gilmore published an article in Harvard Business Review that described the emergence of an economy in which the sale of services, little by little, it would give place to the commercialization of
If packaging initially had the primary function of protecting products, and to facilitate the measurement process and transportation, today they are one of the most important interfaces for brands to communicate their values and get closer to the universe of the consumers. But, every year, landfills and oceans receive tons of packaging discarded incorrectly, generating
In the last few months, we had to think not only about new solutions, but also new questions. In view of the changes brought about by social distance and the acceleration of digitalization processes, the eyes of the youngest made all the difference, but that old brasilian saying – “Two heads are better than one.”
Frankly speaking: you also thought it was nice to spend nights working, didn’t you? But after decades of valuing behaviors that would make our grandmothers scared, people are finally understanding that taking care of their health, physically and mentally, is very important. What has changed since then? The pandemic’s ear tug, capable of turning any
It was certain every event on market trends pointed out that the future was in digitalization. But few companies have made substantial changes. What nobody expected was that a pandemic could give the ultimatum, but it arrived and the so-called digital transformation needed to be implemented in a short period of time. The exception was
Generation Z – children born from the mid-1990s to the late 2000s – started a new trend in the market: full integration with technology. Most of them communicate and work wherever they are connected, they are also less prone to social interactions and seek, above all, more authenticity in all their forms of expression which
Every project is made by a series of creative processes that easily engage teams, and others that require a little more attention. But what if these more boring activities could bring as much satisfaction to people as a game match? This is the bet of gamification to develop increasingly effective and innovative solutions, especially in
Long search for references, hours and hours for the construction of an innovative and functional project, high expectations and a lot of anxiety for the moment of the presentation … And then, an unexpected feedback: the client asked for a revision. If you provide design services, you’ve probably experienced similar situations, haven’t you? The Revision,
In such a competitive environment and with accelerated digital transformations, identifying innovative business opportunities is not a simple task. So how do you stay relevant to your audience and achieve sustainable results over time? Fortunately, Design Thinking offers interesting tools for designers and brands to rethink business models, develop new perspectives, create differentiated solutions and
A brief look at contemporary phenomena – climate change, accelerated routine, excessive charges, unstable political scenarios, pandemic, economic crisis, excessive information and hate speech – is enough to understand some of the factors that have affected almost everyone, in different ways and proportions, driving symptoms of anxiety and depression disorders. In Brazil, the situation is
