Transparency in design: the importance of more transparent packaging and brands

No one questions the notion that transparency is an essential quality for a relationship to last, right? And if that’s true when we are talking about people, why would it be any different with the relationship between brands and customers? With consumers that are increasingly more demanding, investing in a clear and sincere communication has

Storytelling and design: why should your brand tell stories?

At the time of delivering a good design project, it’s essential to ensure that the intended message is being conveyed in a creative way and that the content manages to get the attention of the public to which it’s meant. And, to reach that goal, there are several strategies that a designer can use. One

Reinventing Brazil

By Rodrigo Forbeck Photo: Apex-Brasil Press Office Thinking way beyond stereotypes. Mixing innovation, culture, technology and brazilian joy with attractive strategies to foreign investors. By keeping one eye on the creativity Brazil has always had, and another on technologies and recently achieved structures, Maurício Borges has been getting the national design to be seen in

Understanding creativity and the importance of the creative process

Consider the pizza package below. It improves the consuming experience, making it more fun and practical for the consumer. By turning into a table, it can facilitate the life of someone who wants to eat their slices in bed, without dirtying dishes and with maximum comfort. It is, basically, a package creatively designed. Creativity can

Excellence in Management

After 40 years as an executive in the field of finances, Pande’s CEO, Fernando Faria, arrived determined to bring the most modern management techniques to the field of creativity. “My cachaça are the processes”. To many, it’s difficult to imagine Fernando Faria, Pande’s Chief Executive Officer, speaking that way. But all it takes is asking