We can no longer ignore that good design makes all the difference in a business. After all, a utilitarian and pleasant visual identity is one of the main communication tools for brands. It is responsible for making a good impression and giving credibility to them. And, the synthesis of the visual identity of a brand,
It is shocking, but it is nothing new for anyone: the planet is in a critical state of environmental, economic and social imbalance. And technological advances and rampant consumerism in recent decades are just some of the reasons that have brought us here. In response, many people are adopting a more sustainable lifestyle and, in
As we talked about in our article on inclusion and innovation, thinking about design to guarantee and encourage everyone’s participation in the social, economic, cultural and political spheres is one of the most important topics today. In times of a pandemic, inclusive design becomes even more essential to avoid a greater number of infections by
From time to time, some styles or behaviors appear in certain areas of society, such as sports, politics, fashion and design. They start to transform the context in which they are inserted, marking an era or a generation. This is the case with lettering, a fever driven by teenagers, which has been showing signs that
Notifications of messages, updates on social networks, announcements, news, e-mails … The fact is that we are bombarded with information all the time, whether by a smartphone or in a mere walk through the city. With the growing digital transformation of the last years, this issue has been intensifying more and more, making people less
In the 70s, the concept of own brands emerged, here in Brazil, as a reference to generic products. Without even taking the name of the manufacturer and with little perceived quality, low prices were the main – if not the only – differential of the goods. Since then, this market has developed following the changes
As Clayton Christensen, professor of business administration at Harvard Business School, put it, “revolutionary innovations occur when tension is greatest and resources are most limited. That’s when people are much more open to rethinking the usual way of doing business ”. This can be seen recently, when designers and brands started to come together to
It is very common for consumers to create expectations around their favorite brands. Therefore, during the coronavirus crisis, they expect companies to use their resources to bring positive impacts to society, consumers and employees. Therefore, more than ever, brands need to rethink their strategies and operations, seeking to understand what is most important to the
Following the recommendations for social distance released by the World Health Organization (WHO), many companies have adopted changes in their operating models in order to ensure the safety of their employees and customers during the pandemic. For some businesses, remote work was the alternative found to preserve the health of their employees without having to
As a result of the Coronavirus pandemic, several companies worldwide have relocated their employees to work remotely. With some adaptations, the home office can yield positive results for many professionals. However, those working in the creative industry can face many challenges because of this new reality. In this context, some brands have made online resources
