As Clayton Christensen, professor of business administration at Harvard Business School, put it, “revolutionary innovations occur when tension is greatest and resources are most limited. That’s when people are much more open to rethinking the usual way of doing business ”. This can be seen recently, when designers and brands started to come together to
It is very common for consumers to create expectations around their favorite brands. Therefore, during the coronavirus crisis, they expect companies to use their resources to bring positive impacts to society, consumers and employees. Therefore, more than ever, brands need to rethink their strategies and operations, seeking to understand what is most important to the
Following the recommendations for social distance released by the World Health Organization (WHO), many companies have adopted changes in their operating models in order to ensure the safety of their employees and customers during the pandemic. For some businesses, remote work was the alternative found to preserve the health of their employees without having to
As a result of the Coronavirus pandemic, several companies worldwide have relocated their employees to work remotely. With some adaptations, the home office can yield positive results for many professionals. However, those working in the creative industry can face many challenges because of this new reality. In this context, some brands have made online resources
The global outbreak of the new coronavirus has transformed the reality we knew. With the social distance, several segments such as economy, culture and education, have been deeply affected as a whole. In this context, organizations were forced to make changes to their business models to minimize the damage caused by Covid-19. However, more than
The content you liked on social media, the latest Google searches, your location in real time and even the credit card transactions… For some time now, after a series of leak scandals, it was clear that information like this is not only being collected from our devices, but also being marketed with companies interested in
For those who do not know yet, we speak once more: people today do not consume products and services just for their attributes, such as good quality or a pleasant design. In addition to seeking a solution that makes sense to them (at the best possible price) they seek an identification with the values and
Burnout is the topic of the moment and this is more than fair! After all, many people suffer from this syndrome daily, having to deal with consequences that go well beyond their professional lives. Even in Sweden, where labor laws are considered one of the most advanced, physical and mental exhaustion was once the main
We have already commented here, sometimes, on the importance of personalization as a communicative strategy for brands. But, when we talk about this topic, we are not necessarily referring to the production of exclusive packaging and products for each client, as this might not be financially viable. The idea is to provide unique experiences to
An old strategy used by companies to consolidate their image is to rely on charismatic figures, such as mascots or personalities that relate to the brand’s audience. And, although being old, it is still widely used and achieves good results. But in a world where everything is changing with technology, this strategy has also been
