The corporate world has been going through a series of changes in recent years, brought, in large part, by successful companies from Silicon Valley that spread the “startups culture”. Gradually, gamified operations, informal dress code, offices with games and fun decorations were inserted in the dynamics of organizations that started to orient their business models
To be considered creative, a person does not necessarily need to be inspired all the time. You have probably lived moments when the imagination stopped flowing and the ideas seemed to have run out, didn’t you? This momentary inhibition of productivity is called a creative block and is far more common than you think. But
Tutorials on IGTV, music clips on YouTube, series on Netflix, viral videos on Whatsapp … The influence of audiovisual on digital scenarios is undeniable. The consumption of online videos has grown on a large scale in recent decades and this has enabled the creation of an even more engaging style of production: interactive videos. To
Anyone working with creative processes knows that insights do not always come naturally. So, often, we need to ask colleagues for help. After all, two heads always think better than one and this is the reason that co-created projects tend to be more effective. But in order to make it all flow in the best
The relationship of people with media content and voice assistants has been changing in recent years. Podcasts and audiobooks are gaining more and more strength. The same is true, for example, with cell phone search engines and smart car controls, which can be triggered with just a few words. And if sound devices are changing
Disruptive changes and uncertainties caused by the coronavirus crisis have created unprecedented consumption behaviors, accelerating trends that were already underway. People have demanded new positions and actions by the brands, which, in response, are already adopting different resilience tactics to face the challenges of the scenario. For the private label segment, which grew in the
We can no longer ignore that good design makes all the difference in a business. After all, a utilitarian and pleasant visual identity is one of the main communication tools for brands. It is responsible for making a good impression and giving credibility to them. And, the synthesis of the visual identity of a brand,
It is shocking, but it is nothing new for anyone: the planet is in a critical state of environmental, economic and social imbalance. And technological advances and rampant consumerism in recent decades are just some of the reasons that have brought us here. In response, many people are adopting a more sustainable lifestyle and, in
As we talked about in our article on inclusion and innovation, thinking about design to guarantee and encourage everyone’s participation in the social, economic, cultural and political spheres is one of the most important topics today. In times of a pandemic, inclusive design becomes even more essential to avoid a greater number of infections by
From time to time, some styles or behaviors appear in certain areas of society, such as sports, politics, fashion and design. They start to transform the context in which they are inserted, marking an era or a generation. This is the case with lettering, a fever driven by teenagers, which has been showing signs that
