The world is in motion. Over the years, time runs out and we adapt to the spaces that open up on us. If years ago, talking to a friend on the phone was enough, today a simple hello on the other side of the line is not enough. We feel more and more the need
When your product is so successful, but so successful, that it becomes synonymous with the category, can it end up eclipsing the brand? Yes, it is possible. At least, this is what we verified in our immersion inside Catupiry. In a long and detailed process, we conducted workshops with the team, interviews with the board
In most countries, a person’s 21st birthday represents coming of age and gaining full autonomy. For brands, this date represents even more: Tradition, reliability, and solidity. AlaCena is the market leader in sauces, or rather packaged salsas, in Peru. The brand entered the market in 2000 with the sale of mayonnaise and since then has
You may have already noticed how the healthy approach has been strengthening in the food sector. To give you an idea, according to a survey developed by RG Nutri in partnership with Techfit and released in April this year, 78% of Brazilians say they are more concerned with the quality of their food and are
Adapting quickly has never been more important in the business world. Thanks to the changes brought about by globalization, digitalization and social justice guidelines – such as the struggles for racial and gender equity – for our routines, traditional models have gradually given way to more dynamic proposals, aligned with a decentralized mindset in the
Social media, such as Instagram, Twitter, YouTube, Twitch, and TikTok have been transforming our interactions with our loved ones and with brands. Before visiting a store to check out a product, for example, we can consult an expert’s opinion through videos and reviews that speak our language. Easy, right? And, as expected, with the boom
What does a business need to stand out in the market? Quality products and services, innovative ideas, good prices and reputation are still important requirements, of course! But today, the brand experience stands out among these requirements, especially for those who agree to go hand in hand with technology. And it is in this scenario
The world has been changing with great intensity. The plurality of voices facilitated by technology, as well as the awareness promoted by social movements and educational initiatives, show us that we still have a lot to do to promote a future with more equity and inclusion. The news is, people are realizing that brands can
Have you analyzed the most successful branding projects in recent years? If you look closely, you will see that there is something common between them: typography. During our internal cycle of lectures, Pande Wise, the typographer Fábio Haag said: the typographic font gained prominence in the visual communication of the brands. Haag’s quote was reinforced
The year started with a certain optimism, expectations of changes and the promise of new flavors. After all, our eating habits have been transforming at an amazing speed in the recent years. According to Uol TAB, between March and June 2020, UOL’s revenue portal had a 230% growth in traffic and the MasterChef reality show
