Technology and innovation in the pandemic: examples of brands that are standing out

As Clayton Christensen, professor of business administration at Harvard Business School, put it, “revolutionary innovations occur when tension is greatest and resources are most limited. That’s when people are much more open to rethinking the usual way of doing business ”. This can be seen recently, when designers and brands started to come together to

Coronavirus crisis: how can brands be more collaborative?

It is very common for consumers to create expectations around their favorite brands. Therefore, during the coronavirus crisis, they expect companies to use their resources to bring positive impacts to society, consumers and employees. Therefore, more than ever, brands need to rethink their strategies and operations, seeking to understand what is most important to the

Social detachment: how to keep your team engaged in remote work

Following the recommendations for social distance released by the World Health Organization (WHO), many companies have adopted changes in their operating models in order to ensure the safety of their employees and customers during the pandemic. For some businesses, remote work was the alternative found to preserve the health of their employees without having to

Coronavirus: online resource guide for home office creatives

As a result of the Coronavirus pandemic, several companies worldwide have relocated their employees to work remotely. With some adaptations, the home office can yield positive results for many professionals. However, those working in the creative industry can face many challenges because of this new reality. In this context, some brands have made online resources