Social media, such as Instagram, Twitter, YouTube, Twitch, and TikTok have been transforming our interactions with our loved ones and with brands. Before visiting a store to check out a product, for example, we can consult an expert’s opinion through videos and reviews that speak our language. Easy, right? And, as expected, with the boom
What does a business need to stand out in the market? Quality products and services, innovative ideas, good prices and reputation are still important requirements, of course! But today, the brand experience stands out among these requirements, especially for those who agree to go hand in hand with technology. And it is in this scenario
The world has been changing with great intensity. The plurality of voices facilitated by technology, as well as the awareness promoted by social movements and educational initiatives, show us that we still have a lot to do to promote a future with more equity and inclusion. The news is, people are realizing that brands can
Have you analyzed the most successful branding projects in recent years? If you look closely, you will see that there is something common between them: typography. During our internal cycle of lectures, Pande Wise, the typographer Fábio Haag said: the typographic font gained prominence in the visual communication of the brands. Haag’s quote was reinforced
The year started with a certain optimism, expectations of changes and the promise of new flavors. After all, our eating habits have been transforming at an amazing speed in the recent years. According to Uol TAB, between March and June 2020, UOL’s revenue portal had a 230% growth in traffic and the MasterChef reality show
For a good creative, new ideas can come from everywhere. Swiss electronic engineer Georges de Mestral, for example, was inspired by seeds of the burdock plant – which stuck to his coat and his dog’s hair – to create Velcro® in 1948. It is with this same curious look that, here at Pande, we seek
Have you ventured into the kitchen over the past few months too? Many of us rediscovered the pleasure of preparing our own food, explored new options in deliveries and even rethought eating habits. Meanwhile – due to a series of behavioral changes that were already occurring and were intensified by the pandemic -, the relationship
As we know, the pandemic has transformed consumer behavior and accelerated trends. And it is in this scenario of changes, a model focused on the needs of communities closer and smaller compared to the reach of local businesses has been highlighted: the hyperlocal service. According to a survey by market research company Technavio, published on
Amid the hustle and bustle of everyday life and the (immense) amount of information we receive in our mailboxes, social networks and messaging apps, subscription clubs have gained a special charm. After all, without the need to face queues and crowds, subscribers receive desired products, in exclusive brand experiences. And it was precisely with this
The alert from the scientific community is clear: if we fail to take action to preserve the environment, the consequences of climate collapse could be devastating. Everyone must do their part, and companies, which have resources to not only reduce, but also repair their socio-environmental impacts, need to act quickly. With this in mind, more
