Nostalgia, longing, sentimentality… Whatever the most appropriate term to explain the phenomenon, one thing cannot be argued: old stuff has been getting the attention of many people. This is why, making reference to what has already “gone by” has become a widespread trend, ranging from audiovisual to fashion, through various creative works. But, after all,
Video games are no longer the favorite subject only among children and adolescents. For a while now, they have started to get a lot more attention – and here we can even include the brands. This is a market worth over US$ 150 billion and has left the entertainment business to come up with everything
What makes a person decide to purchase a particular product? Well, you can list a number of different reasons. It may be due to a deep desire, a passing will, a vital need or various other factors that act as motivators at the time of purchase. But what actually makes consumers recognize in a specific
If you accessed the internet today you probably come across some memes out there. This content, mostly funny and shared through videos, images and audios, has already taken over the social networks and other digital environments. Some even say that they have become the official language of the Internet, especially among the young people of
Have you noticed how many devices we use every day? You probably have accessed your social networks from your smartphone and logged into a website from your computer today, right? Well, in the digital context that we are living, it is common to have daily access to a huge variety of devices with different screen
”What should be a designer’s focus? Is there a priority for the creative work? To which direction should the design be developed?” These are some questions which rarely have a single answer. However, if we consider the main events of creativity and business development that happened this year, we can find a way that crosses
Creating the graphic representation of a brand, conveying the essence of its characteristics and values, is quite the complex task for designers. That’s because logos are perfect examples of how every detail makes a difference in the final result. Often, changes in colors and typography can completely alter the way in which many consumers interpret
Before reading, let’s do an exercise. Focus your attention, for a few seconds, on the red color below. If someone told you to associate that color to any soda brand in the world, chances are you would have thought of Coca-Cola, right? That happens because that company’s branding work is extremely effective and one color
You know when you find a product that seems made just for you? Admit it: it feels great, right? To brands, that’s also positive: after all, the odds of creating a strong connection with the customer and generating loyalty increase. Of course, it’s still unfeasible for companies to invest in customization to produce each item
Just like words are the expression of our thoughts, to a brand they are the expression of its positions. What we say and how we say it says a lot about who we are. The values in which we believe, each story we live through, the culture in which we are inserted, the experiences that
