An old strategy used by companies to consolidate their image is to rely on charismatic figures, such as mascots or personalities that relate to the brand’s audience. And, although being old, it is still widely used and achieves good results. But in a world where everything is changing with technology, this strategy has also been
You may have noticed that, here, we talk about the environment quite often. And there is a reason why: the climatic emergency has been affecting the whole society in the last decades and, with this, several sectors (including design) are looking for alternatives to adapt to this new scenario, in search of building a better
TikTok is the buzz of the moment. And with good reasons! After all, in 2019, the app hit 1.5 billion downloads, becoming the most downloaded social network in the world, according to the Sensor Tower platform, and has already ranked fourth among the networks with the most users. This was shown by a survey by
In recent years, many companies have made their HR policies more flexible, giving employees more freedom in terms of time and place of work. This has resulted in new productivity paradigms, and one of them has been gaining more and more followers: the practice of home office. Mainly because It offers a number of benefits
The study of generations is not an accurate science, and not even consensual. There are divergences in relation to the exact dates that limit each group, because there is a strong influence from one generation to the next, mainly in the transitions. Still, doing this type of analysis can be very useful for brands to
A report released by Think with Google revealed that searches for images on smartphones has increased by more than 60% in the past two years and it has been observed that 50% of online consumers are directly influenced by the look at the time of purchase. We link this to the emergence of Instagram feeds
We are reliving the era of the appreciation of audio. Yes! At the hype of 4K televisions and smartphones with superpower cameras, who would risk saying that 2019 would be the golden year for podcasts? Who would bet that the audiobook market would be growing in a number of countries and more and more people
Building brands is a job that involves choices. Most of them are quite challenging. Deciding which elements will make up a logo, for example, what its colors will be, the typography… This is all part of a complex process and there is no easy recipe to follow. However, there are some guidelines that help a
Nostalgia, longing, sentimentality… Whatever the most appropriate term to explain the phenomenon, one thing cannot be argued: old stuff has been getting the attention of many people. This is why, making reference to what has already “gone by” has become a widespread trend, ranging from audiovisual to fashion, through various creative works. But, after all,
Video games are no longer the favorite subject only among children and adolescents. For a while now, they have started to get a lot more attention – and here we can even include the brands. This is a market worth over US$ 150 billion and has left the entertainment business to come up with everything
