Why did typography become the star of branding projects?

designer-estudando-tipografia-do-projeto

Have you analyzed the most successful branding projects in recent years? If you look closely, you will see that there is something common between them: typography. During our internal cycle of lectures, Pande Wise, the typographer Fábio Haag said: the typographic font gained prominence in the visual communication of the brands.  Haag’s quote was reinforced