Check out the main trends in logo design

Creating the graphic representation of a brand, conveying the essence of its characteristics and values, is quite the complex task for designers. That’s because logos are perfect examples of how every detail makes a difference in the final result. Often, changes in colors and typography can completely alter the way in which many consumers interpret

Can your brand speak?

Just like words are the expression of our thoughts, to a brand they are the expression of its positions. What we say and how we say it says a lot about who we are. The values in which we believe, each story we live through, the culture in which we are inserted, the experiences that

Transparency in design: the importance of more transparent packaging and brands

No one questions the notion that transparency is an essential quality for a relationship to last, right? And if that’s true when we are talking about people, why would it be any different with the relationship between brands and customers? With consumers that are increasingly more demanding, investing in a clear and sincere communication has

Storytelling and design: why should your brand tell stories?

At the time of delivering a good design project, it’s essential to ensure that the intended message is being conveyed in a creative way and that the content manages to get the attention of the public to which it’s meant. And, to reach that goal, there are several strategies that a designer can use. One

Reinventing Brazil

By Rodrigo Forbeck Photo: Apex-Brasil Press Office Thinking way beyond stereotypes. Mixing innovation, culture, technology and brazilian joy with attractive strategies to foreign investors. By keeping one eye on the creativity Brazil has always had, and another on technologies and recently achieved structures, Maurício Borges has been getting the national design to be seen in