One step forward and everything is already different. With several changes happening simultaneously, we are witnessing the environmental impacts caused by the accelerated development of the world. In this whirlwind of innovations, the market must pay attention to the next steps: in the food and beverage industry, it is a period of transformation. With environmental
An extremely competitive market, a volatile context and a society in constant transformation. If everything changes so quickly, and if today there are so many options on the market, how you can differentiate yourself from the others? Led by Fernanda Faria, specialized in market research, the front of Insights celebrates a growth phase of Pande,
At the 2021 Paralympics, the Brazilian Paralympic Committee team presented some changes to the uniforms. The fabric has become lighter and more pliable, making the task of putting on clothes much easier for athletes who do not have a lot of strength in their arms; zippers were added to the pants to facilitate the placement
The economy is no longer the same, neither are people. In an unstable and fast-paced world, how can we build a solid ground for our future? The idea of direction is what guides us here at Pande. And it is through the right questions that we get to it. With creativity, critical sense and freedom,
The world is in motion. Over the years, time runs out and we adapt to the spaces that open up on us. If years ago, talking to a friend on the phone was enough, today a simple hello on the other side of the line is not enough. We feel more and more the need
When your product is so successful, but so successful, that it becomes synonymous with the category, can it end up eclipsing the brand? Yes, it is possible. At least, this is what we verified in our immersion inside Catupiry. In a long and detailed process, we conducted workshops with the team, interviews with the board
In most countries, a person’s 21st birthday represents coming of age and gaining full autonomy. For brands, this date represents even more: Tradition, reliability, and solidity. AlaCena is the market leader in sauces, or rather packaged salsas, in Peru. The brand entered the market in 2000 with the sale of mayonnaise and since then has
You may have already noticed how the healthy approach has been strengthening in the food sector. To give you an idea, according to a survey developed by RG Nutri in partnership with Techfit and released in April this year, 78% of Brazilians say they are more concerned with the quality of their food and are
Adapting quickly has never been more important in the business world. Thanks to the changes brought about by globalization, digitalization and social justice guidelines – such as the struggles for racial and gender equity – for our routines, traditional models have gradually given way to more dynamic proposals, aligned with a decentralized mindset in the
Social media, such as Instagram, Twitter, YouTube, Twitch, and TikTok have been transforming our interactions with our loved ones and with brands. Before visiting a store to check out a product, for example, we can consult an expert’s opinion through videos and reviews that speak our language. Easy, right? And, as expected, with the boom
